Losing a loved one is difficult. Everyone grieves in their own way and in their own time. During that process, you may be in a position to decide how a person will be remembered.

Traditionally, many families choose a plot at a cemetery, which gives relatives and friends a place to visit. Recently, we’ve seen the return to natural or green burials, which means a simple and environmentally friendly burial.

“We’re seeing that baby boomers are moving away from the traditional, cookie-cutter funerals of the past and are interested in more custom — and often casual — ceremonies,” says Alison Johnston, CEO and co-founder of Ever Loved, a website that helps families plan and pay for funerals.

There is another, less traditional way to commemorate and remember a loved one. Eterneva, featured in the video above, is a company that specializes in turning ashes into a diamond. You can design the diamond to reflect the person it’s meant to commemorate. For example, choose a color that reminds you of their eyes or hair. And Eterneva will engrave their name on the diamond’s edge.