This Web site is owned and operated by Hella Media LLC or one of its affiliates or subsidiaries (collectively “Hella Media” “we,” “us” or “our”). This Privacy policy applies to information that we collect at the Web site or through any application(including any mobile version) that posts a link to this Privacy policy (collectively, the “Site”), and our handling of such information. By accessing our Site, you consent to this Privacy policy (“Privacy Policy”) and our Terms of service (“Terms”) Terms and conditions, including our collection, use, and sharing of your information, as described below. If you do not agree to our Privacy Policy, please exit our Site. If you have any questions regarding our Privacy Policy, our Terms or your use of our Site, please contact us by email at, or by mail to: Hella Media LLC, 300 Delaware Ave, Ste 210 #500, Wilmington, DE 19801.


By accessing this Site you acknowledge and agree to accept this Privacy Policy, the Terms, and any other legal notices, conditions or guidelines located within the Site. If you do not agree to our Privacy Policy or Terms, please do not use the Site and exit now. 

1.         What Information Does the Site Collect?

(a)      Information You Provide to Us

Personal Information. We may ask you to provide us with your personally identifiable information such as your first and last name and e-mail address (“Personal Information”). We may collect this Personal Information through various forms and in various places on the Site, including through our subscribe or contact page or when you otherwise interact with the Site.

(b)      Information Collected or Stored As You Access and Use the Site

In addition to any Personal Information or other information that you choose to submit to us via the Site, we and our third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever you visit or interact with the Site (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with the Site. To the extent we associate Usage Information with your Personal Information that we collect directly from you on the Site, we will treat it as Personal Information.

Usage Information may include:

  • your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to the Device used to access the Site, and our computers identify the Device by its Device Identifier;
  • the Device functionality (including browser, operating system, hardware, mobile network information);
  • the URL that referred you to the Site;
  • the areas within the Site that you visit and your activities there, including remembering you and your preferences, if any;
  • your Device location;
  • your Device characteristics; and
  • certain other data from the Device, including the time of day you accessed the Site, among other information.

Tracking Technologies.

We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies include, without limitation, the following (and subsequent technology and methods later developed):

Cookies. A cookie is a data file placed on a Device when it is used to visit a Web site. HTML5 cookies can be programmed through HTML5 local storage. Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalize your content (e.g. advertising, language).

Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in the Site’s pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with a Web site, such as the links you click on. The code is temporarily downloaded onto your Device from a web server or a third-party service provider, is active only while you are connected to the relevent site, and is deactivated or deleted thereafter.

Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification, is known as browser fingerprinting.

ETag, or Entity Tag. An ETag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks certain cookies.

Recognition Technologies. Recognition technologies are technologies, including application of statistical probability to data sets, that attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).

Tracking Technologies Usage.

We may use Tracking Technologies for a variety of purposes, including:

Strictly Necessary. We may use cookies or other Tracking Technologies that we consider are strictly necessary to allow you to use and access the Site, including cookies required to prevent fraudulent activity and improve security.

Performance‑Related. We may use cookies or other Tracking Technologies that are useful in order to assess the performance of the Site, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Site.

Functionality‑Related. We may use cookies or other Tracking Technologies that are required to offer you enhanced functionality when accessing the Site, including identifying you when you visit the Site or keeping track of your specified preferences, including in terms of the presentation of content on the Site.

Targeting‑Related. We may use Tracking Technologies to deliver content relevant to your interests on the Site and third-party sites based on how you interact with our content. This includes using Tracking Technologies to understand the usefulness to you of the content that has been delivered to you.

Tracking Technologies Choices and Consent.

We obtain your consent to our information storage or collection Tracking Technologies by providing you with transparent information in our Privacy Policy. Please note that we are not required to obtain your consent to the information collection Tracking Technologies identified above that are strictly necessary.

We are giving you detailed notice of the Tracking Technologies and your limited choices regarding them so that your consent is meaningfully informed.

‎Analytics Services‎

We may use third-party analytics services (such as Google Analytics) that track details about your online activities over time ‎and across different sites. These services help us to improve our Site. These services may also ‎allow us and others to provide you with targeted advertisements and content that you may ‎be interested in based on your online activities. If you would like to ‎learn more about targeted ‎ads that may be based on your online activities, ‎and the choices that you ‎may exercise for certain ‎sites and advertisers, you may wish to visit the ‎Network Advertising ‎Initiative or the Digital ‎Advertising Alliance. To opt out of being tracked by Google Analytics across all Web sites, visit:

Third Party Tracking and “Do Not Track”

There may be other Tracking Technologies (now and later devised) that used by us in connection with the Site. Further, third parties may use Tracking Technologies in connection with the Site, which may include the collection of information about your online activities over time and across third-party Web sites or online services. We do not control those Tracking Technologies and we are not responsible for them. You consent, however, to potentially encountering third-party Tracking Technologies in connection with use of the Site and accept that our statements under this Privacy Policy do not apply to the Tracking Technologies or practices of such third parties. Also, various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party Web sites or online services (e.g., browser do-not-track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.

(c)       Information Third Parties Provide About You

From time to time we may supplement the information we collect directly from you on the Site with outside records you provide to us or we obtain from third parties for various purposes, including enhancing our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you. To the extent we combine information we receive from those sources with Personal Information we collect on the Site, that information will be treated as Personal Information and we will apply this Privacy Policy to such combined information, unless we have disclosed otherwise. In no other circumstances do our statements under this Privacy Policy apply to information we receive about you outside the Site or from third parties.

(d)       Interactions with Third-Party Sites

The Site may include functionality that allows certain kinds of interactions between the Site and a third-party Web site or application. The use of this functionality may involve the third-party operator providing certain information, including Personal Information, to us. If we offer and you choose to use this functionality to access or use the Site, the third-party site or application may send Personal Information about you to us. If so, we will then treat it as Personal Information under this Privacy Policy, since we are collecting it as a result of your accessing and interacting with the Site. In addition, we may provide third-party sites’ interfaces or links on the Site to facilitate you sending a communication from the Site. These third parties may retain any information used or provided in any such communications or other activities and these third parties’ practices are not subject to our Privacy Policy. We may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services and they, not we, are responsible for their practices. You should review the applicable third-party privacy policies before using such third-party tools on the Site.

2.         How Do We Use the Information Collected?

We may use your Personal Information or Usage Information that we collect about you: (1) to provide you with information or services or process transactions that you have requested or agreed to receive or to provide you with materials on behalf of us or third parties; (2) to enable you to participate in a variety of the Site’s features; (3) to process any inquiry, including verifying your information is active and valid; (4) to improve the Site or create new service offerings, to customize your experience on the Site, or to serve you specific content that is most relevant to you; (5) to contact you with regard to your use of any portion of the Site and, in our discretion, changes to the Site and/or any of the Site’s policies; (6) for internal business purposes; and (7) for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.

3.         How and When Do We Share Information with Third Parties?

We may share non-Personal Information, such as aggregated user statistics, with third parties. We may share your Device Identifiers with third parties along with data related to you and your activities. We do not share your Personal Information with third parties for our or those third parties’ direct marketing purposes. If we de-identify data about you, it is not treated as Personal Information by us, and we may share it with others freely. In addition, we may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as described below or otherwise in this Privacy Policy. Hella Media may also disclose your information as follows:

(a)       When You Request Information From or Provide Information to Third Parties. You may be presented with an option on the Site to receive certain information and/or marketing offers directly from third parties or to have us send certain information to third parties or give them access to it. If you choose to do so, your Personal Information and other information may be disclosed to such third parties and all information you disclose will be subject to the third-party privacy policies and practices of such third parties.

(b)       Third Parties Providing Web Sites on Our Behalf. We may use third-party vendors to perform certain services on behalf of us or the Site, such as hosting the Site, designing and/or operating the Site’s features, tracking the Site’s activities and analytics, and enabling us to perform other administrative services. We may provide these vendors with access to user information, including Device Identifiers and Personal Information, to carry out the services they are performing for you or for us. Third-party analytics and other service providers may set and access their own Tracking Technologies on your Device and they may otherwise collect or have access to information about you, potentially including Personal Information, about you. We are not responsible for those third-party technologies or activities arising out of them, nor are we responsible for the effectiveness of or compliance with any third parties’ opt-out options.

(c)       To Protect Our Rights and the Rights of Others. To the fullest extent permitted by applicable law, we may also disclose your information (including Personal Information) collected on the Site if we believe in good faith that doing so is necessary or appropriate to: (i) protect or defend the rights, safety or property of Hella Media or third parties (including through the enforcement of this Privacy Policy, our Terms of Use, and other applicable agreements and policies and for fraud protection); or (ii) comply with legal and regulatory obligations (e.g., pursuant to law enforcement inquiries, subpoenas or court orders). To the fullest extent permitted by applicable law, we have complete discretion in electing to make or not make such disclosures, and to contest or not contest requests for such disclosures, all without notice to you.

(d)       Affiliates and Business Transfer. We may share your Personal Information with our parent, subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including, during the course of any due diligence process.

4.         Updating Your Information ‎

Our Site may allow you to update the information that we collect from you, such as your contact ‎information or name. You may also request that we ‎update your information by sending an e-mail to us at Our Site may also allow you to update ‎your e-mail preferences. If you would prefer not to receive e-mail newsletters or other messages ‎from us, you may use the “unsubscribe” features that are included in such messages or contact us ‎at

5.         What About Transfer of Information to the United States?

This Site is operated in the United States and is intended for users ‎located in the United States. If you are from a non-U.S. country, please be aware that the Personal Information you submit, including information provided through our Site, is being sent to a location in the United States. The data protection laws in the United States are likely different from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By providing such Personal Information through the Site, you are consenting to (and represent that you have authority to consent to), the transfer of such information to the United States for the uses and purposes described in this Privacy Policy. Without limiting the above, for the avoidance of doubt we do not have an establishment or target ‎people in the EEA or UK. ‎

6.         Minors

Our Site is intended for adults, and we do not knowingly seek or collect Personal Information from children under the age of majority in your jurisdiction. In accordance with the Child Online Privacy Protection Act, in the event that we learn that we have collected Personal Information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any Personal Information from or about a child, please contact us by e-mail using the subject heading “COPPA Inquiry” at

7.         What About Security?

We endeavor to incorporate commercially reasonable safeguards to help protect and secure your Personal Information. No data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information, however, is 100% secure. Please note that we cannot ensure the security of any information you transmit to us, and you use our Site and provide us with your information at your own risk.

8.         What About Changes to the Privacy Policy?

We reserve the right to change this Privacy Policy at any time. Any changes will be effective immediately upon the posting of the revised Privacy Policy or notification to you and your use of the Site indicates your consent to the Privacy Policy posted at the time of use. We will not, however, use your previously collected Personal Information in a manner materially different than represented at the time it was collected without your consent. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable. 

Effective Date: July 8, 2022

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